McDonald reaps profit from sale of halal products, invites furor from non-Muslim consumers
McDonald's introduction of halal products at two Melbourne restaurants targeting Muslim consumers has reportedly created lots of furor among the non-Muslim consumers. Facts provided claim that the non-Muslim consumers were not informed about the introduction of halal meat in the food chain.
This move of introducing halal meat by McDonald appears ridiculous as there is no reason as to why McDonalds should not keep halal meat as an alternative meat for its Muslim consumers. Doubtless, that sale from halal meat has surged the sales in McDonalds, but there is no meaning to the sales if McDonald loses its regular consumers.
Considering the food reservations in various Christian communities, McDonald is sure to invite long-term losses instead of gains from the halal products, if it decides to continue with the same.
