When the food and beverage industry is going all organic then why should the farming sector go back?
In attempt to benefit farmers and the make organic products more with the reach of consumers Pacific Organic Produce had given rise to Purity.Organic, way back in 2003. At the outset of the organic drink trend,
Purity.Organic is offering its customers the Be Well drink in Healthy Energy and Restore flavors, which are packed with antioxidant rich fruits like pomegranate, raspberry, orange, mango and tangerine.
With the claims of one-year shelf life and preservative free beverage, it also extends itself to convenience packaging. However, the highlight is something else the punch that it claims to give through the caffeine and guarana extracts.
What is interesting to note is that the organic drinks on the shelf are going to feature energy formulations.
Does it remain organic now? The energy herbs are already in to speak of some adulteration.