PepsiCo’s latest innovation is reported to be catering to global flavors with respect to the universal appeal of potato chips. PepsiCo claims that diversifying the flavors of potato chips as per the flavor preferences of various countries would make it easier for the company to consolidate its position in the food industry.
Apparently, the beefy flavor of PepsiCo’s Walker chips in the UK, spicy and tangy hiss of Lays in India, mild cucumber flavor of Lays in China, so and so forth makes it evident that PepsiCo wants to make its potato chips an integral part of a country’s culinary culture.
Perhaps Pepsi has recognized its stance in the beverages sector. Facts provide that Pepsi’s rival Coke being primarily a beverage manufacturer reap six times more revenue than Pepsi from beverages, while the former with similar claims ironically makes 70 percent of its revenues through salty snacks.
However, PepsiCo has made its mark by being the first snacks manufacturer to chuck out trans fats from its Frito Lays, yet it has to go a long way to appeal consumers by being decidedly wise in making a switchover to salty snacks for the benefit of the health crisis.
PepsiCo. might not be making big from its carbonated soft drinks like Coke, but if somebody peeps into Coke’s struggles for a healthy investment, PepsiCo’s stance seems better than coke in future.